Sunday, November 15, 2015

Palaia Celebrates Major Rebranding

 
 
Last night, Palaia Vineyards unveiled the complete package to their customers - and complete and total logo and label rebrand. Jan and husband Joe have made Palaia Vineyards into a dynamic hot spot, fun for wine lovers during the day, and  a music hot spot at night. Last night was the final culmination of months and months of work, as Palaia celebrated the rebranding of its website, it's logo, and the complete line of wines.

 
Jan and Joe have long been a staple of the Hudson Valley wine scene.

 
 
I like the redesign. It's simple, clever, and really fits with the aesthetic brought about by Jan and Joe.  They love live music, and have combined their passions - wine and music  - into a lifestyle. The branding reflects this. It's fun, bright, and makes their logo easy to identify them and their product. It's a very fun, vibrant, and colorful redesign. Very slick!
 
 
 
Jan was quick to give credit for the overall design concept and rebranding to Colleen Mairead Hughes, former head of marketing at Brotherhood, who was instrumental and helping shape the new branding. Wrote Jan on her Facebook page, "Fantastic...Easy to work with and worth every penny. Wonderful job Colleen...." (photo courtesy of Jan's FB page).
 

 
There were three wines I really liked. Pearl Power (n homage, one must assume to Janis Joplin) is an off dry white that was aromatic and fun. Nice bright acidity with only a touch of sugar. An easy drinking light white. Loved it!

 
Zappa Franc was my favorite. Jan and Joe have always had a way with Cab Franc, and this one was no different. A combination of older and newer wines (two vintages) made for a medium bodied cherry bomb with lots of layers. Soft, chewy, vibrant with fruit. A lovely, lovely wine.

 
Not much for semi-sweet wines, I always try to keep an opened min. I wasn't dis appointed here. The Moon Blossom was bright, sweet, but had a tangy acidity that kept the wine immensely honest. East to drink A real sipper. Great for turkey day and hams for those who cook those during the holiday season. Lovely.

 
 
 
As I said, Palaia Vineyards is a fantastic place. A fun stop on the wine trail for their wine, They are also a get nightlife destination after the sun goes down. They have the main tasting room, they have the sound stage which is called the Sweet Clover Room and another event space called the Treehouse. All three rooms were packed to the gills last night. And the larking lot was a forest of cars! Free tastings, free food, and three live bands made the day a huge draw, and a major success!
 

 
I wish more wineries on the east coast would take a look at the way Palaia rebranded (even if the look isn't your thing, still, they way they went about it). It was very smart and will absolutely help recast them for the next generation! The logo is easily identifiable, and is reinforced on every bottle.
 

 
Craig Thomas, operations manager, the everything man, at Palaia Vineyards. If there's an event, at the winery or at a festival, you will see Craig. He is as ubiquitous as their logo. A super nice guy who gets things done!

Great night celebrating a great job! Congrats to Jan, Joe, Craig, and Colleen and everyone at Palaia Vineyards.