Regardless of what you think of their brand (and I think it's spot on. It's well-aimed at the gamer/graphic novel crowd no 50 year-old owner sitting in his office with a team of 40-somethings could ever imagine). It's smart and edgy. But more than that, the owners and team at Tousey thought through every element. They turned your tasting into an almost theatrical experience. Yes, wine festivals should be about the wine. Tousey, on that level, can flip you off! Their Pinot Noir got a 90 from Snooth.com and was also named the best red in the Hudson Valley by the New York Cork Report. So they can back it up with great wine. Their Chardonnay and estate Riesling are also excellent. But they put in the effort to completely change the game....and put the emphasis on creating something different. Everyone at the show, vendors and festival-goers alike were talking about. People 40-45 and up, asked what "that" it was all about. But people 20-35 thought it was cool! That's success.
I talked to Ben Peacock of Tousey. They got a lot of oohs and ahhs, and several requests to bring their display/stand on the road. Funny, because they were going to do that anyway. The next stop for the Scarlet Tiger show is Bethel Woods. And then they use it at several more shows down the line.
"A lot of customers loved the booth. Got great reaction. But they also loved all the other stuff, the news paper was a big hit. And of course, they liked the wine. Yes, we were very, very happy," Ben said cheerfully.