Tuesday, October 02, 2012

NYSLSA Joins Fall In Love With Hudson Valley Wine; Launches FALL IN LOVE WITH NEW YORK STATE WINE: Sen. Young Endorses Campaigns


Senator Cathy Young announced yesterday a new campaign to promote New York state wine. It was in tandem with the New York State Liquor Store Association.

The New York State Liquor Store Association firstly endorsed the Fall In Love With Hudson Valley Wine, not only endorsing the campaign, but became a sponsor as well. The NSYLSA scheduled a series of tastings in the Hudson Valley, wherein the stores would host tastings of Hudson Valley wine throughout the holiday season! Events were scheduled already for Fox and Houd WInes and Spirits in New Paltz, Arlington Wines in Poughkeepsie, and Colvin Wine Merchants in Albany.

NYSLSA also announced their statewide FALL IN LOVE WITH NEW YORK WINE campaign for the Fall. Jeff Saunders and Tom Edwards were both on hand to premiere the posters for their campaign. There were two. The first was a flourish of orange maple leaves and a bottle of wine emblazoned with the New York state seal, which read: Fall in Love with New York state wines. The other was a table set with a Thanksgiving turkey and all the fixin’s along with New York state wines. It read: This holiday season put yourself in a New York State of wine.
The “Fall in Love with New York Wines” campaign is a statewide effort this month and in November to promote New York wineries through retailers and advertisements, as well as deals and wine-tasting events, Gannett’s Haley Viccaro reports.
“New York wine is not just great to drink, its big business that provides jobs across New York State,” Sen. Catherine Young, R-Olean, Cattaraugus County, said in a statement after attending the launch at the Capitol today. “The state can and should help promote NY wines because it’s an investment that will pay us back many times over with more jobs and increased wine tourism.”
Also on hand were Karen Gardy of Brookview Station Winery, Yancey Migliore of Whitecliff Winery, and Tom Edwards of the New York Liquor Store Association and owner of Fox and Hound Wines in New Paltz, NY.
“Wines made in New York State are some of the best in the world,” said Jeff Saunders. “Unfortunately, many New Yorkers are unaware of that fact and look elsewhere when buying or ordering wine. It is our mission to help educate New Yorkers about the great variety of quality wines made right here at home.”
Two great campaigns. More tastings will be added to the Fall IN LOVE WITH HUDSON VALLEY WINE events page.