Monday, February 20, 2012

Imbibe Magazine Raves About Hudson Valley Distillery Industry

Still Life
New York’s distillery boom revives a spirited tradition.
Story by Paul Clarke
Photos by Martin Thiel

One thousand to one. As ratios go, this one’s pretty fierce. It’s also roughly the ratio of the number of small-scale distilleries scattered across New York at the state’s 19th-century peak to the number that existed in New York less than 10 years ago.

One thousand to one would also have been the likely odds of New York’s distilling industry ever bouncing back, had you wished to place a bet on such a thing in 1920, after the Volstead Act shuttered the state’s last legal distilleries. But some people are attracted to long odds, and when that happens, something that seemed less than possible can suddenly appear inevitable. As the old slogan for the New York State Lottery put it, “All You Need is a Dollar and a Dream”—a dollar doesn’t go quite so far nowadays, but a dream? That still counts for something.

“My personal ambition and fantasy, ever since I was 14 years old, is simply to produce something,” says Allen Katz, a partner in Brooklyn’s New York Distilling, one of the newest distilleries to open in New York. “Some of us write books or paint pictures, but I’m not good at either of those. So my passion led me to distilling.” Katz and partners including Tom Potter—who sparked New York’s brewing boom when he opened Brooklyn Brewery in 1987—leapt fully into the DIY fray in 2010, when they released two new gins to a thirsty city, part of a flash flood of locally produced, small-scale spirits that is washing across the state on a scale that New York hasn’t experienced since before Prohibition.

A little more than a century ago, New York distilleries produced oceans of whiskey, lakes of apple brandy and deep wells of other spirits made from the fruit that grew in the Hudson Valley and downstate orchards, and grain from the rich soil in west-central New York. Industry consolidation followed by Prohibition turned off the taps by 1920, and New Yorkers thirsty for (legal) local liquor often had little choice but to go dry. This all started to change in 2002, when state laws regulating distilling began to loosen; in 2007, the trickle of New York whiskey and vodka became a geyser, when the New York Farm Distillery Law lowered the financial bar for beginning distillers (provided they source at least half of their raw material from New York), and allowed qualified distillers to open tasting rooms and sell spirits right from the distillery.

There are now around 30 craft distilleries in New York; almost all are less than four years old, most less than two, and new startups appear with such frequency that any exact count is almost immediately obsolete. Today, New York’s new distillers are engaging in a complex blend of reinvention and innovation: many seek to explore New York’s bibulous heritage by making whiskeys from heirloom varieties of grain, or fruit brandies in styles rarely seen in the past century, or distinctive styles of gin that reflect New York’s inimitable culture and history; others are tinkering with entirely novel styles of spirits. Wiped out by the temperance movement and still virtually nonexistent only a decade ago, the Empire State’s craft distillers are emphatically striking back.

Uptown Brown
“There was a time before Prohibition when every small town had a distillery,” says Ralph Erenzo, co-owner of Tuthilltown Spirits, a distillery in the Hudson Valley hamlet of Gardiner. From the earliest colonial days well into the 1800s, distilling was a way for farmers to preserve excess fruit and grain, as well as to—in economist parlance—produce a value-added commodity. “If the bottom dropped out of the corn or the grain market, you could convert your grain to alcohol, which reduced the volume considerably,” Erenzo says.

When Tuthilltown opened its doors in 2004, it was one of the first of New York’s contemporary crop of craft distillers. Using apples from area orchards, Erenzo and partner Brian Lee distilled an apple-based vodka; the Hudson line of whiskeys soon followed, with bourbons made from local corn and a Manhattan Rye that added a fresh spin to a venerable style of spirit. In 2009, Tuthilltown’s Hudson line of whiskeys—packaged in squat, wax-capped bottles that were an increasingly familiar sight in cocktail bars—had become so popular that Tuthilltown entered a distribution and marketing agreement with liquor giant William Grant, giving the New York-made spirit a spot on the global stage.

This deal made Tuthilltown a craft-distiller success story; Erenzo’s now working to see that other New York distillers have the same opportunities, lobbying for changes in the state’s laws and tax codes that will make it easier for New York’s farm communities to once again add liquid value to their crops. “How many apples are thrown away or left to rot in the field each year? That could be made into vodka or brandy, and those could be sold on a farmstand shelf,” he says. “Our goal is to get more farms involved by hooking them up with a local distillery to make whiskey or another spirit that they can sell at a farm market. It’s an enormous way to raise revenue for farmers, and increase tax revenue for New York.”

Rye whiskey is made from the hardy cold-weather grain well suited for New York’s climate, and was first distilled in the then-frontier region by Scottish settlers in the 18th century; it remained the cornerstone spirit for New York distilleries for more than 100 years. This historic connection—not to mention the availability of New York-grown grain, and the burgeoning demand for rye whiskey among fans of craft cocktails—has made rye an attractive spirit for many New York distillers.

“I’m a culture and history buff, and the idea of reclaiming part of our regional or state history was really appealing,” Katz says. New York Distilling is making rye whiskey using varieties of rye that were common in New York in the 19th century; the first bottles should be available next year (a Rock & Rye liqueur, made with younger whiskey, may be released later this year).

Much of New York’s rye is grown in and around the Finger Lakes region in west-central New York. At Finger Lakes Distilling, Brian McKenzie and Thomas Earl McKenzie (the distillery partners are unrelated) use grain grown directly across the lake to make McKenzie Rye Whiskey. Using a 300-gallon Holstein pot still, the distillers make more than a dozen different spirits, ranging from vodka and grappa to cherry and blueberry liqueurs, and featuring whiskeys including a bourbon and a corn whiskey, and an Irish-style pot-still whiskey made from a mixture of malted and unmalted barley.

True to the farm-distiller ethos, the McKenzies source almost everything from local farms. “Ninety percent of what we use is grown right here in the Finger Lakes,” says Brian McKenzie. “We work with 25 to 30 farms for grain, grapes and all kinds of local fruit.” This local connection continues even after the spirits have been distilled; McKenzie Rye finishes its aging in casks that previously held a sherry-style fortified wine from a local winery, and the bourbon is finished in casks that recently held local Chardonnay.

Rye is also likely to be the first whiskey produced at Coppersea Distillery in the Hudson Valley. Coppersea’s owners Michael Kinstlick and Angus MacDonald are taking the whiskey-as-history angle to heart. When the distillery opens later this year, the approach will be as 19th century as possible, without modern conveniences such as plastics or mechanical pumps, and the rye and corn whiskeys will be made from heirloom varietals and single-farm grain as much as possible. The goal is to maintain a historically authentic approach that could result in a style of spirit familiar to New York’s horse-and-buggy era inhabitants. “I would hope that when we’re in production, if I were to have the people working the stills trade their American Apparel t-shirts for sack suits and bowler hats, there’d be nothing about this to suggest it’s the 21st century,” MacDonald says.

While rye whiskey is integral to New York’s liquid heritage, bourbon and corn whiskey are also flowing. In a 325-square-foot Williamsburg loft, Kings County Distillery produces an unaged corn whiskey and a one-year-aged bourbon, made in miniscule batches using five 8-gallon stills (the distillery is relocating to a 7,000-square-foot space in the Brooklyn Navy Yard this year, and production capacity will likewise increase). For owners Colin Spoelman and David Haskell, the distillery started as a not-quite-legal hobby at home, and corn whiskey and bourbon have special significance for Spoelman, a Kentucky native. “I didn’t come to distilling to start a business, necessarily,” Spoelman says. “I was discovering my lost Kentucky heritage.” Though the distillery is still in its infancy and Spoelman and Haskell have kept their day jobs, Kings County’s spirits have whiskey drinkers talking: the simple flasks of bourbon are carried at whiskey-savvy bars, such as Brooklyn’s Char No. 4 and the Brandy Library in Manhattan, and its corn whiskey was awarded “best in category” by the American Distilling Institute.

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