Monday, January 09, 2012
The New York Wine & Grape Foundation to Launch City-Wide Campaign in 2012
I whole heartedly support this promotion and commend the NYWGF for promoting NY wines in NYC! This is the kind of promotion I have been calling for and am happy to see happening in NY state. - Carlo De Vito
New York, New York- The New York Wine & Grape Foundation, the official association representing the state's wineries, will launch a campaign entitled New York Drinks New York during the first quarter of 2012. Centered on New York City, the campaign is a multi-faceted program for wine trade, media, and consumers, intended to set the stage for a long-term effort to raise awareness about the quality of New York wines.
The program of activities will include "cellar visits" by New York City media and trade representatives to the Hudson River Region, the Finger Lakes, and Long Island; a multi-day market visit to New York City by the 38 participating wineries (see list of wineries below); in-store tastings at city retailers; an advertising campaign; and a dedicated website, www.nydrinksny.com, going live February 1.
The signature event of "New York Drinks New York" will be a grand tasting at Astor Center on March 12, 2012, with wines from the 38 participating wineries. The tasting will welcome trade and media during the day, and the general public for a ticketed event in the evening (details to follow). The calendar of activities is as follows:
January 22: Cellar visit to Hudson River Region (trade and media)
January 29-31: Cellar visit to the Finger Lakes (trade and media)
February 19-21: Cellar visit to the Finger Lakes (trade and media)
February 26-27: Cellar visit to Long Island (trade and media)
March 8-10: In-store tastings at participating retailers (general public)
March 12: Grand tasting of New York wines at Astor Center (trade, media, and general public)
"We're not urging New Yorkers to buy New York wines because they're local, but because they're high-quality products at reasonable prices" said Jim Trezise, President of the New York Wine & Grape Foundation. "But the added benefit of buying really good, affordable New York wine is that these consumers are also supporting their own state economy."
The New York Wine & Grape Foundation will also introduce a new logo specifically designed for its New York City initiative.
The New York Wine & Grape Foundation was created in 1985 by unanimous vote of the New York State legislature, and signed into law by former Governor Mario M. Cuomo, to support development of the New York grape and wine industry through programs of promotion and research. Since then, the number of wineries has increased from about 60 to over 300, tourist visits from 340,000 to over 5,000,000, and the total economic benefits to the State of New York now exceeds $3.7 billion annually. For more information on New York wines and the New York Wine & Grape Foundation, please visit www.newyorkwines.org.
Thirty-eight New York wineries from various regions will participate in the promotion, including 21 from the Finger Lakes region, 9 from Long Island, 5 from the Hudson Valley, 2 from the Niagara region, and 1 from the Thousand Islands region. All New York wineries were invited to participate.
Finger Lakes participants include Anthony Road Winery, Atwater Estate Vineyards, Chateau LaFayette Reneau, Dr. Konstantin Frank Vinifera Wine Cellars, Eagle Crest Vineyards, Fox Run Vineyards, Glenora Wine Cellars, Heron Hill Winery, Hosmer Winery, Inspire Moore Winery, King Ferry Winery, Knapp Vineyards & Winery, Lakewood Vineyards, Lamoreaux Landing Wine Cellars, Pleasant Valley Wine Company/Great Western Winery, Red Newt Cellars, Sheldrake Point Winery, Standing Stone Vineyards, Swedish Hill Winery, Thirsty Owl Wine Company, and Wagner Vineyards.
Long Island participants include Baiting Hollow Farm Vineyard, Bedell Cellars, Channing Daughters, Macari Vineyards, Martha Clara Vineyards, Palmer Vineyards, Paumanok Vineyards, Raphael Vineyard, and Wolffer Estate Vineyard.
Hudson River region wineries are Benmarl Winery, Brotherhood Winery, Clinton Vineyards, Millbrook Winery, and Stoutridge Vineyard.
Niagara region wineries are Leonard Oakes Estate Winery and Spring Lake Winery; and from the Thousand Islands region is Thousand Islands Winery.
- from Jim Trezise and the NYWGF
Jim Trezise, New York Wine & Grape Foundation, email@example.com, 585-394-3620
Kayt Mathers, First Press Public Relations, firstname.lastname@example.org, 212-867-5516
Michael Gitter, First Press Public Relations, email@example.com, 212-868-5581