Sunday, April 25, 2010

May in New York Wine Month and Riesling Month in the Finger Lakes!


NEW YORK WINE MONTH in the greater Albany area officially kicks off a week from today, when 68 wine retailers and 30 restaurants will feature hundreds of wines from 45 participating wineries throughout the month of May.

Spring has sprung, and it’s the perfect time for consumers to discover the great wine produced right in their own backyard. We’ve been planning this promotion for months in conjunction with wineries, wholesalers, retailers, and restaurants to showcase the homegrown wines that, quite frankly, have traditionally been under represented in our State Capitol!

There's a new website named (http://www.newyorkwinemonth.com/) which will go live next week, listing all the participating wineries, stores, and restaurants, including which wines they’re featuring. We’re also supporting our partners with radio and print advertising to lure consumers into their businesses. Our reliable partners at the Albany Times-Union have fashioned a great combination of traditional print advertising and social media to get the word out about the promotion.

It’s time for Albany to discover the industry that contributes more than $3.76 billion annually to the State economy: When you buy New York, you build New York.

MAY IS RIESLING MONTH at the New York Wine & Culinary Center, with a whole series of Riesling-focused events launched by the Rendezvous with Riesling tasting on the evening of May 6, featuring many of New York’s top producers along with great foods. Forty Riesling producers from four different regions will be represented at the walk-around tasting, with over half represented by their owners and/or winemakers.

During the month, the Taste of New York restaurant will feature a six-course dinner, with at least two courses paired with Riesling wines. In the Viking Range Hands-on Kitchen, chefs-to-be will learn how cook with Riesling, and for Riesling as the featured wine. A series of Riesling-related seminars will be held in the Wine Spectator Educational Theater, including one on food pairings, along with a library tasting of Fox Run Rieslings from several vintages. Atwater Estate Vineyards will host a winemakers’ dinner as well.

Riesling is the “signature wine” of the Finger Lakes, with no better time than May and no better place than the New York Wine & Culinary Center to learn why it has become world-famous. For more information and registration, visit http://www.nywcc.com/.