Monday, March 08, 2010
Wineries Unlimited 2010 Announces Conference Theme: ‘Balancing Costs and Quality for Profit’
Santa Rosa, California (January 20, 2010) -- “Balancing Costs and Quality for Profit” is the conference theme of the upcoming Wineries Unlimited, the second largest vineyard and winery conference and tradeshow in North America. Produced by Vineyard & Winery Management magazine since 1976, Wineries Unlimited (http://www.wineriesunlimited.com/) takes place March 9-12, 2010 at the Valley Forge Convention Center (http://www.vfconventioncenter.com/), King of Prussia, Pennsylvania in suburban Philadelphia.
“The conference theme, ‘Balancing Costs and Quality for Profit’, is both relevant and a top priority,” said Richard Leahy, program director and East Coast editor of Vineyard & Winery Management.
As with other goods, consumers are now buying wine more cautiously and spending less, while producers struggle to lower inventories and keep down costs. “Despite the recession, we can’t afford to sacrifice wine quality, but we must stay profitable; the challenge is how to find the right balance that works for vineyards, wineries and their customers,” Leahy explains.
“Balancing Costs and Quality for Profit” is also the title of a March 11 plenary session conducted by researchers Keith Striegler, director and Viticulture Program leader at the Institute for Continental Climate Viticulture and Enology at the University of Missouri; and Chris Gerling, extension enologist at Cornell University in New York. Both men will discuss how they interpret the conference theme from their respective professional viewpoints, and later, present four specialized sessions (see http://wineriesunlimited.vwm-online.com/speakers_topics/index.asp for a complete schedule).
Both Striegler and Gerling’s presentations are sponsored by the American Society for Enology and Viticulture, Eastern Section; the professional organization is also providing members as moderators for enology and viticulture-oriented seminars.
“This year’s program is designed to address the concerns of Eastern wineries and grape growers, and help them thrive in today’s marketplace,” said Robert Merletti, publisher of Vineyard & Winery Management. “Attendees will have access to topnotch speakers with international experience and credentials.”
Examples of other seminars on the conference theme include “Top Wines with Good Economics”, “Managing Packaging Costs while Maximizing Shelf Appeal”, “Self Distribution”, “Building Community Around Your Brand”, and “Extreme Viticulture: How to Get Top Dollar.”
Conference and Trade Show Summary
Wineries Unlimited offers four days of seminars conducted by renowned specialists from the North American wine industry: sessions focused on industry newcomers (Mar 9), two days of multi-track sessions on viticulture, enology and finance/management/marketing (Mar 10-11), and a full-day marketing workshop (Mar 12).
The "buyers' trade show" for the Eastern wine industry, Wineries Unlimited offers two days and over 100,000 square feet of exhibitor space on two levels with an estimated 700 exhibitors and 330 exhibitor booths.
Benefiting scholarship programs of the American Society of Enology and Viticulture’s eastern section, Wineries Unlimited presents a Silent Auction both days of the trade show as well as a Live Auction at the Best of the East Grand Tasting and Gala.
Attendees may take a virtual tour while those 21 and older can register for a variety of packages via http://www.wineriesunlimited.com/. Phone registration is available at 866.483.0172 and general information at 800.535.5670. Early-bird rates apply through January 31, 2010.
Official event sponsors include Nomacorc, Pall Food and Beverage, TCW Equipment, Baltimore Glass Decorators, Carlsen & Associates, Arton Etching and Imprinting, and Susquehanna Glass.
About Vineyard & Winery Management
Networking the Eastern wine industry since 1976, Wineries Unlimited is a division of Vineyard & Winery Services, the publisher of the leading independent wine trade publication Vineyard & Winery Management magazine (http://www.vwm-online.com/), Winedex (Wine Industry Index), and Wineries of the Index on compact disc. Based in Santa Rosa, California, the multimedia corporation also produces seminars, conferences and trade shows (Tasting Room Profitability, Wine Club Summit, and Managing the Winery Laboratory) as well as three wine competitions (Grand Harvest Awards, International Eastern Wine Competition, and West Coast Wine Competition).