By Jim RaperColumnist
Of every 100 bottles of wine sold in the commonwealth, only four are produced in Virginia.
"There's an old rule of thumb that the retail price of a bottle of your wine should be about 1 percent of what you pay for a ton of grapes," said Shepherd Rouse, owner and winemaker at Rockbridge Vineyard north of Lexington. So if grapes are $1,500 a ton, the wine would cost $15 in stores. "That sounds about right to me," Rouse said. He noted that he has always been price conscious even though his wines have won two Virginia Governor's Cups and numerous gold medals in competitions all over the country.