Sunday, June 07, 2009

NYC Greenmarket Stands Bring Home the Green and Introducing NY State Wines to the City!

GREENMARKET WINESTAND has been a phenomenal success in penetrating the fiercely competitive New York City wine market, thanks to the great work of our colleagues at Wine & Food Associates. With an initial push from the Department of Agriculture & Markets, the green-tented Pride of New York Winestand appears on Fridays at the bustling Union Square Greenmarket—with up to 30,000 shoppers per day—featuring a winery owner in one tent with an adjacent tent staffed by a local chef offering compatible finger food made with Greenmarket ingredients. The direct-to-consumer connection is magic, with every participating winery reporting unexpectedly strong sales--$1,500 to $2,000 per day—and several now selling at other Greenmarkets on a regular basis. After the initial trial period, we (NYWGF) took over the funding of the venture, which soon expanded to Brooklyn and many other locations. In addition, the Winestand has spawned dozens of spinoff opportunities to showcase New York wines at events featuring the exact audiences we want to reach—people who appreciate high-quality wines produced locally. Since the beginning, the program has been run by Rory Callahan and his colleagues at Wine & Food Associates, who have done an extraordinary job.

- Jim Tresize

NYC Greenmarkets
New Locations for 2009:
•June 17 & 20 New York Botanical Garden Wednesday & Saturday
•June 18 NY NJ Port Authority Bus Terminal Thursday
•July 10 103rd Street Corona Friday

Markets reopening for the season
•April 1 Tribeca Wednesday
•April 2 Brooklyn Borough Hall Thursday
•April 4 57th Street Saturday
•April 7 & 9 Zuccotti Park Tuesday & Thursday
•April 19 Carroll Gardens Sunday
•May 2 Bay Ridge & St. George Saturday
•May 3 Cortelyou Rd Sunday
•May 6 Windsor Terrace Wednesday
•May 13 57th Street Wednesday
•May 26 St. Mark's Church Tuesday
•June 2 & 5 City Hall Tuesday & Friday
•June 6 Atlas Park, Stranger's Gate & Sunnyside Saturday
•June 7 Jackson Heights & Stuyvesant Town Sunday
•June 18 175th Street Thursday
•June 27 Murray Hill Saturday
•June 30 Bronx Borough Hall Tuesday
•July 5 92nd Street & Grand Street Sunday
•July 7 Lincoln Hospital & Poe Park Tuesday
•July 8 Astoria & Mt. Sinai Wednesday
•Thursday, July 9 Boro Park, Harlem Hospital & Williamsburg Thursday
•July 10 Lincoln Hospital Friday
•July 11 82nd Street, Long Island City & Sunset Park Saturday
•July 29, 30 & 31 Rockefeller Center Wednesday, Thursday & Friday

Year Round Greenmarkets
•77th Street Sunday
•97th St Friday
•Abingdon Square Saturday
•Bowling Green Tuesday & Thursday
•Brooklyn Boro Hall Tues & Saturday
•Columbia Thu & Sunday
•Dag Hammarskjold Pl Wednesday
•Fort Greene Park Satday
•Grand Army Plaza Saturday
•Greenpoint McCarren Park Saturday
•Inwood Saturday
•Staten Island Ferry Whitehall Terminal Tuesday & Friday
•Tompkins Sunday
•Tribeca Saturday
•Tucker Square Thursday & Saturday
•Union Square Monday, Wednesday, Friday & Saturday